SHANGTENG INC.
HANGTENG INC. was founded in Markham, Ontario, Canada, and its main business covers curtains, bedding, nail and eyelash services, and plans to expand into the field of pet products. With “high cost performance, high design sense and flexible service” as its core competitiveness, the company is committed to building a diversified home and life service platform to serve Chinese and multicultural community consumers.
The company is mainly engaged in the sales of household products curtains and bedding, curtain installation services, beauty industry services, and pet products sales.
Establish commercial brands: multi-woven curtains, multi-woven bedding, Meihe Meiye, Douding pet products
It plans to generate sales revenue of approximately $325,000 CAD and pre-tax profit of $37,000 CAD in the second half of 2025;
Annual sales revenue of approximately $3,936,100 CAD from 2026 onwards, and pre-tax profit exceeding $1,100,000 CAD;
From 2027, the annual sales revenue will be approximately $3,936,100 CAD, and the pre-tax profit will exceed $1,100,000 CAD.
With annual sales of $3.9 million, a tax payment plan of more than $500,000 per year, and three local jobs and more than 60 part-time positions for local personnel.
The company has invested more than $60,000 in establishing a company. In the future, it will also drive GDP annual consumption of about 1.7 million Canadian dollars.
Industry Overview
• Household Products (Curtains, Bedding) Market:
According to Statistics Canada, the annual output value of the Canadian home decoration market exceeds $15 billion, and consumer demand for personalized, high-quality, and cost-effective soft furnishing products continues to rise. As the core category of soft furnishings, curtains and bedding have the consumption attributes of high-frequency replacement and four-season update.
• Beauty Services Market:
Personal care services such as beauty, manicure, and eyelash beauty have maintained strong growth in Canada, especially in the Greater Toronto Area, with a compound annual growth rate of more than 5%. With the increasing attention of young consumers to image management and the expansion of the Asian customer base, the beauty service industry has shown a trend of “refinement, miniaturization, and flexibility”, which is in line with SHANGTENG INC.’s flexible business model.
• Pet Products & Care Market:
The annual output value of Canada’s pet industry exceeds $10 billion, of which pet care and daily necessities account for the core expenditure. The growing popularity of pets as family members has led to rapid growth in pet washing, nutrition and health care, fashion accessories and other market segments, especially among Chinese and new immigrant communities.
Development potential and project highlights
• It is expected that the turnover will increase year by year in the next three years, with a stable annual growth rate of more than 20%;
• Multi-category collaborative development to reduce single risks and improve customer stickiness;
• Synergy with government immigration programs (e.g., LMIA, community economic development) to expand social value;
• It has brand scalability and can expand business models such as franchise, supply chain, and training courses in the future.
Market & Customer Segment
• Ontario Chinese family clients, new immigrant families
• Chinese community business district, nail salon cooperative stores
• Retail platforms (e.g. Canadian Tire, online e-commerce)
Target customer group analysis
SHANGTENG INC.’s main customers include: Ontario Chinese immigrant families, mid-to-high-end consumer groups, young female consumers, elderly people in the community, pet owners, etc., with strong spending power, sensitivity to service and product quality, and focus on cost performance and convenience.
Marketing & Promotion
• WeChat public account Mini Program APP mall promotion
• Physical business cards and brochures are distributed
• The App Xiaohongshu platform is online to display product samples
• Model demonstration Customer experience return visit
Competitive analysis
In the local market, there are large chain brands (such as IKEA, Bed Bath & Beyond, nail store chains, etc.) and a large number of small self-employed people. SHANGTENG INC.’s competitive advantages are:
• Diversified products, covering multiple scenarios of home services;
• Strong local rapid response and flexible customer customization;
• Combine online platforms and offline experiences to broaden sales and service touchpoints;
• The team has both language and cultural advantages to serve the Chinese new immigrant community
Operations
General manager, fully responsible for procurement, publicity, customer communication, order processing, logistics management, etc
In the early stage, it is planned to hire 2 local staff assistants/customer service/administration and 60 part-time sales staff
The physical office address is used for storing, receiving and displaying samples
Financial Projections
Invested expenditure in 2024 in the first year: $32,000 for rent, utilities, gas, project inspection fees, transportation, vehicle depreciation and insurance premiums
Invested expenditure in the second year as of June 2025: samples, international logistics fees (including customs duties), sales promotion, equipment, rent, water, electricity and gas, transportation, vehicle depreciation, insurance, website development, etc. $33,000
Award-Winning Layers Of Comfort
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What People Says?
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"Truthfully, no words can let you know just how amazing the customer service is."
Integer ornare ipsum eget ridiculus. Quam id eu tempus, elit est dictum ut euignissim cursus id et integer purus.
Content Creator
"Truthfully, no words can let you know just how amazing the customer service is."
Integer ornare ipsum eget ridiculus. Quam id eu tempus, elit est dictum ut euignissim cursus id et integer purus.
Content Creator
"Truthfully, no words can let you know just how amazing the customer service is."
Integer ornare ipsum eget ridiculus. Quam id eu tempus, elit est dictum ut euignissim cursus id et integer purus.
Content Creator